Creating Memories

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When you were younger you probably felt you could do whatever you wanted with reckless abandon. Enter college and you prove your case even more. I mean, weren’t your college years just golden. Binging every activity, eating and drinking to excess; only to wake up with a strange person next to you and was never spoken of again. After, comes early adulthood. Fresh out of school where you may have found a job right away or you didn’t; you managed to figure out ways to continue the party lifestyle.

For some of you, this could have been long ago, fleeting memories of a storied past. Or maybe it wasn’t. One thing that strikes a chord with nearly everybody, a late night road trip of adventure on a whim. Why not? Bring along a girlfriend, boyfriend, relative, or friends; memories will surely be made.

Fortunately for us here at Croota, we understand the power of a good recharge. An escape from the mundane day to day. Whether it is a fishing trip in Nelson Bay, or a road trip to Vegas. Keep a backpack nearby for the invitation to step out for the weekend. Oh, and don’t forget to include a pair of Croota for the journey.

 

 

We Do Appreciate Your Input

Which do you think we should bring back?

Pattern Breaker Purple Hipster

90’s Neon Dark Grey Hipster

Tartan Forever Orange Hipster

Tennis Fever Blue Hipster

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Outdoor Adventures Anytime of Year

While I may not be an expert on the subject of the outdoors, what I can tell you is the memorable experiences I’ve shared with my family and friends when camping out. One thing I enjoy most is the excitement leading up to it. You can not simply grab your backpack and head out the door with much planning. Unless you are they type of person that hires a sherpa or mule pack to carry your gear and camp attendants to prep your meals. That is not my idea of adventure. Even a quick weekend trip to a local campground requires some prep work. I try to give myself at least 3-4 weeks, mainly because I have to check my gear and borrow anything from friends that might make for a better experience.

As a child I remember camping in Yosemite with my family.  From swimming in small streams with my cousins, to running from noises in the dark reminding us bears and coyotes are always nearby. Now laughing at the stories from those trips, and creating new ones with my son.

The photo below was taken while we were out in Joshua Tree for the Summer Solstice which also happened to be what some called a Strawberry Moon. While the start of summer is now upon us, most of us can find someplace nearby anytime of year to go out and enjoy the outdoors.

 

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SN01.P

Croota’s P Line is made with Supima Cotton which is stronger and softer cotton than most of the other types of cotton.

CROOTA P LINE: NEW FOR 2016

 

UPTOWN 01 P - BLUE
UPTOWN 01 P – BLUE

 

Croota is nearing 10 years in the underwear business. Not afraid to try new things, a few years ago we began selling our Seamless Men’s Boxer Briefs. It was a hard sell at first, but many positive reviews later, it did not take long before we needed to expand the line. We always wanted to design women’s intimates from the beginning but it wasn’t until Fall of 2015 Croota Women’s Seamless BoyShorts were launched and a good seller for us too.

CROOTA P LINE BOXER BRIEFS

Now the P Line will be another growing step for Croota. We are returning with a Boxer Brief made from Supima Cotton. Supima Cotton is 100% grown in the USA and is superior to other cottons. It is stronger, softer, and holds color better. This line also has a higher waistline than our previous Low Rise Boxer Briefs, now labeled Hipsters. Click on any photo for a closer look at that style.

 

UPTOWN 01 P - BLUE
UPTOWN 01 P – BLUE
TARTAN CRISS CROSS 01 P - ORANGE BLUE
TARTAN CRISS CROSS 01 P – ORANGE BLUE
CROOTA THROUGH P LINE -NAVY BLUE
CROOTA THROUGH P LINE -NAVY BLUE
ANGULAR PATTERN P. LINE
ANGULAR PATTERN P. LINE
HIGH RAY 01 P BEET RED (HR01.P)
HIGH RAY 01 P BEET RED (HR01.P)
STARRY NIGHT 01P
STARRY NIGHT 01P
TARTAN CRISS CROSS 01 P - ORANGE BLUE
TARTAN CRISS CROSS 01 P – ORANGE BLUE
NIGHT SLIDER 01P GREY
NIGHT SLIDER 01P GREY
SYDNEY HARBOUR BRIDGE P
SYDNEY HARBOUR BRIDGE P
CROOTA THROUGH P LINE -NAVY BLUE
CROOTA THROUGH P LINE -NAVY BLUE
UPTOWN 01 P - BLUE
UPTOWN 01 P – BLUE

 

 

 

 

 

 

 

 

 

 

Mojo: Sometimes You Just Know

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CROOTA THROUGH (CT03_BLACK)

A few weeks ago I walked into a new pub in Downtown Los Angeles. I was born and raised in Los Angeles on the Eastside and have seen a lot of changes. One thing that doesn’t change is how people react to a new face in the crowd. But I know I’m not the new face here, and that’s how I walk in. With a bit of what the kids today call “swag”, but we called it mojo growing up.

I didn’t have any plans to for the evening and didn’t plan on meeting up with a friend or anything, I just wanted to grab a bite to eat and wash it down with some local brews. At the bar I ordered my craft burger, fries and beer. As I enjoyed my dinner I scanned the room for possible conversational desert. I know I’m not a good looking guy, but it is how you carry yourself. This day I felt especially good about myself after a very productive day at the office. No weakness today, I didn’t care about rejection. Smile on I thought.

Paid my dinner, ordered another beer and turned to see where the night would take me. Being that mostly everybody was trying sample trays of beer, I figured I’d ask around what styles people were drinking. It’s a good way to not look so lonely, yet break the ice with anybody in the room. A couple of touring musicians from Minnesota were into the Lavender Saison. They were playing later that night at a spot not too far from the pub so that was an option.  Shared a round, talked music and wished them well as they left for their gig letting them know I would try to make it out.

As I closed out my tab to head home, I received a text message from a friend that happened to be at a neighboring bar and invited me over to join her and her friends. It was only a couple blocks away so I decided to pop in. Las Perlas is a Tequila/Mezcal Bar with a few booths, long bar and a pool table. She was by the small stage with her musician friends. She introduced me to a couple new faces and some I’d met before. Celebrating a birthday called for a round of tequila shots.

The tequila got the best of me as I sang with the band to songs I really don’t know well, maybe the chorus, but not all the lyrics. It was wise of me to ask for a large glass of water and sit out the next couple songs. From the bar, I enjoyed watching the group sing and dance. It only took a quick second to catch a friendly smile from the far end of the bar. Was that for me, I thought?

So this is where I decide to let my mojo go to work. She asked if I was a musician. “Why would you think that?” I replied. She assumed I was part of the band, I told her I was here celebrating with a friend. “Oh,” she sighed, “I’ll let you get back to your friends”. I called the bartender over, ordered a round of shots and invited her over to join them.  Introduced her to the group where we all danced and sang until last call.

Now what happened next isn’t important. As I was scanning images of recent product photo shoots to send to clients, I came across these. I don’t look like this at all, but his swagger is in his eyes and posture.  It just takes a bit of confidence to pull it off. That’s how my mojo felt that night and it continued to the next morning.

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HIGH RAY (HR01_BEETRED)
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SNOWY-MOUNTAIN (SM02_WHITE)

 

Afternoon Delight

A couple days ago we were out on a shoot and noticed a couple enjoying the park. We didn’t realize it at the time but they were on their lunch break. They came up to us asked what we were shooting for and we explained Croota underwear. That’s when the young lady said, I think my husband wouldn’t mind modeling for you guys. He laughed and told her only if you wear the women’s underwear. Were they joking, or did we come across an opportunity we had been looking for? Well, the husband picked up his shoulder bag got on his bike and told his wife he’d be out in time for dinner. She looked at her watch and picked up her tennis racket and walked over to the courts.

Which brings us to our topic of “Afternoon Delight”. When was the last time you planned to take off of work early to meet up with your better half for an afternoon fling? For those of us that are married, it’s normally after the kids are asleep, and then we have to cajole our partner after they find interest in a book, tv show, or have fallen asleep. Romantic isn’t it?

So do yourselves a favor, plan a midweek special; even if you don’t have kids. No lunch, the kids will be home soon so make the most of your time. No need to watch a movie on Netflix, cut right to the chase. Go primal. When you’re done, don’t shower, keep the scent of your partner on you. As you sit at the dinner don’t forget to smile across the table, watch the glow. Now you can’t keep your eyes off each other. See how it’s a break from the routine? Good stuff here.

The next day you’ll be wishing you got off early everyday. Until next time, cheers.

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If you care to share a short story or link to a blog please feel free to contact [email protected]

 

 

 

Behind The Scenes In Preparation For Upcoming Releases

We may have been a bit quite on the social front, but we hope you excuse us as we have been preparing for our next launch. From the photos you may catch glimpses of our products but these are not the actual photographers photos.

 

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We also shot on the water

 

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Where to next?

 

Hankyu Fashion Night In Tokyo

Croota was recently invited to an exclusive event at Hankyu Fashion Night in Tokyo. Hankyu has carried the Croota brand since November 2013. VIP customers of the high end department store were treated to premiere launch parties and a men’s underwear runway show. We feel honored they feature our brand.

Shop our featured Seamless Boxer Brief here

https://www.croota.com/shop/men/hard-touch-muht01/

 

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Hankyu Fashion Night
Hankyu Fashion Night