Riding The California Coast

Driving on an open road is a pleasure we rarely get to enjoy any more. Traffic in most major cities is no longer limited to weekday mornings and evenings. So when we have an opportunity to hop on our bikes and head up or down the coast, or to the desert we rarely decline said invitations. Granted riding is a freedom not everybody enjoys, we all can relate to sitting in one spot for a number of hours. Whether at¬†work, school, or on long plane flights; sitting is only comfortable for a couple hours at most. We get it, that’s why we began work to¬†design a boxer brief that forms¬†comfortably on the thighs and pouch. Working with Supima Cotton, the softest, strongest cotton that hold color well. Our designers created many fun styles including this dark gray boxer brief with orange trim and detailed orange waistband.







How Do You Croota? Monthly $50 Gift Certificates Awarded

Just like you, we wake up, fix a cup of coffee, clean up and start the day. Somewhere during the day¬†we check how our friends are doing through any of the various social media apps. Like some of you, we¬†show our friends we agree with their posts by liking or commenting. We also appreciate when a¬†friend agrees with our post by either liking, commenting, and/or sharing. Which is what brings us to this posting. Croota knows many of you are creative types and we want to be able share how it is you “Croota”. So we are starting a monthly contest to show our appreciation.

As both a men’s and women’s underwear company, we know it can be a bit intimidating for some of you to bare it all for the world to see. While some of you may be totally ok with posing provocatively in as much as a wristwatch. We definitely do not want to repost nudes, yet from the samples below you can see how you can have fun with it.

Each month we will select a couple winners from the posts tagged #howicroota in either Facebook, Instagram, or Twitter. By you tagging #howicroota you are entering the contest and allowing us to repost and share. At the end of each month we will select the winners and they will be notified via any of the social media campaigns. The prize amount will vary from $50 to $100 Gift Certificate depending how creative the influencer content is.

Below is a video from a friend of our previous photographer. You’ll notice when he wipes his brow he’s wearing Croota.

While you’re at it be sure to follow us online, we very much appreciate the love and support.






Seamless Men’s Underwear, What Are They?

Always looking to create new men’s underwear designs, Croota was fortunate enough to work with a manufacturer that introduced us to this fun material. The Seamless manufacturing process allowed our design team the freedom to create patterns with more colors and designs in which they¬†did not have the opportunity of before. Made of 54% Polyester, 35% Nylon, and 11% Elastane, the material has a nice elasticity which is a bit more forgiving in the pouch area. Although some patterns have sold out, over 20 patterns have been designed as of this writing. The boxer brief is a form fitting design on the backside and thight with a pouch area that gives extra stretch. During photo shoots, several men and women¬†asked if they were underwear or swimwear. While you¬†can use them in the water, unlike traditional swimwear, the do not have a tie on band that would hold them snug¬†when swimming. They are perfect for the Jacuzzi or sun bathing. While not all the designs are featured, hopefully you’ll find something to your liking.





Behind The Scenes In Preparation For Upcoming Releases

We may have been a bit quite on the social front, but we hope you excuse us as we have been preparing for our next launch. From the photos you may catch glimpses of our products but these are not the actual photographers photos.


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We also shot on the water




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Where to next?