Riding The California Coast

Driving on an open road is a pleasure we rarely get to enjoy any more. Traffic in most major cities is no longer limited to weekday mornings and evenings. So when we have an opportunity to hop on our bikes and head up or down the coast, or to the desert we rarely decline said invitations. Granted riding is a freedom not everybody enjoys, we all can relate to sitting in one spot for a number of hours. Whether at work, school, or on long plane flights; sitting is only comfortable for a couple hours at most. We get it, that’s why we began work to design a boxer brief that forms comfortably on the thighs and pouch. Working with Supima Cotton, the softest, strongest cotton that hold color well. Our designers created many fun styles including this dark gray boxer brief with orange trim and detailed orange waistband.

PP02P_01b

 

tePP

CROOTA POP

PP02P_DARKGRAY

 

CROOTA P LINE: NEW FOR 2016

 

UPTOWN 01 P - BLUE
UPTOWN 01 P – BLUE

 

Croota is nearing 10 years in the underwear business. Not afraid to try new things, a few years ago we began selling our Seamless Men’s Boxer Briefs. It was a hard sell at first, but many positive reviews later, it did not take long before we needed to expand the line. We always wanted to design women’s intimates from the beginning but it wasn’t until Fall of 2015 Croota Women’s Seamless BoyShorts were launched and a good seller for us too.

CROOTA P LINE BOXER BRIEFS

Now the P Line will be another growing step for Croota. We are returning with a Boxer Brief made from Supima Cotton. Supima Cotton is 100% grown in the USA and is superior to other cottons. It is stronger, softer, and holds color better. This line also has a higher waistline than our previous Low Rise Boxer Briefs, now labeled Hipsters. Click on any photo for a closer look at that style.

 

UPTOWN 01 P - BLUE
UPTOWN 01 P – BLUE
TARTAN CRISS CROSS 01 P - ORANGE BLUE
TARTAN CRISS CROSS 01 P – ORANGE BLUE
CROOTA THROUGH P LINE -NAVY BLUE
CROOTA THROUGH P LINE -NAVY BLUE
ANGULAR PATTERN P. LINE
ANGULAR PATTERN P. LINE
HIGH RAY 01 P BEET RED (HR01.P)
HIGH RAY 01 P BEET RED (HR01.P)
STARRY NIGHT 01P
STARRY NIGHT 01P
TARTAN CRISS CROSS 01 P - ORANGE BLUE
TARTAN CRISS CROSS 01 P – ORANGE BLUE
NIGHT SLIDER 01P GREY
NIGHT SLIDER 01P GREY
SYDNEY HARBOUR BRIDGE P
SYDNEY HARBOUR BRIDGE P
CROOTA THROUGH P LINE -NAVY BLUE
CROOTA THROUGH P LINE -NAVY BLUE
UPTOWN 01 P - BLUE
UPTOWN 01 P – BLUE

 

 

 

 

 

 

 

 

 

 

Mojo: Sometimes You Just Know

CT03_pinterest01
CROOTA THROUGH (CT03_BLACK)

A few weeks ago I walked into a new pub in Downtown Los Angeles. I was born and raised in Los Angeles on the Eastside and have seen a lot of changes. One thing that doesn’t change is how people react to a new face in the crowd. But I know I’m not the new face here, and that’s how I walk in. With a bit of what the kids today call “swag”, but we called it mojo growing up.

I didn’t have any plans to for the evening and didn’t plan on meeting up with a friend or anything, I just wanted to grab a bite to eat and wash it down with some local brews. At the bar I ordered my craft burger, fries and beer. As I enjoyed my dinner I scanned the room for possible conversational desert. I know I’m not a good looking guy, but it is how you carry yourself. This day I felt especially good about myself after a very productive day at the office. No weakness today, I didn’t care about rejection. Smile on I thought.

Paid my dinner, ordered another beer and turned to see where the night would take me. Being that mostly everybody was trying sample trays of beer, I figured I’d ask around what styles people were drinking. It’s a good way to not look so lonely, yet break the ice with anybody in the room. A couple of touring musicians from Minnesota were into the Lavender Saison. They were playing later that night at a spot not too far from the pub so that was an option.  Shared a round, talked music and wished them well as they left for their gig letting them know I would try to make it out.

As I closed out my tab to head home, I received a text message from a friend that happened to be at a neighboring bar and invited me over to join her and her friends. It was only a couple blocks away so I decided to pop in. Las Perlas is a Tequila/Mezcal Bar with a few booths, long bar and a pool table. She was by the small stage with her musician friends. She introduced me to a couple new faces and some I’d met before. Celebrating a birthday called for a round of tequila shots.

The tequila got the best of me as I sang with the band to songs I really don’t know well, maybe the chorus, but not all the lyrics. It was wise of me to ask for a large glass of water and sit out the next couple songs. From the bar, I enjoyed watching the group sing and dance. It only took a quick second to catch a friendly smile from the far end of the bar. Was that for me, I thought?

So this is where I decide to let my mojo go to work. She asked if I was a musician. “Why would you think that?” I replied. She assumed I was part of the band, I told her I was here celebrating with a friend. “Oh,” she sighed, “I’ll let you get back to your friends”. I called the bartender over, ordered a round of shots and invited her over to join them.  Introduced her to the group where we all danced and sang until last call.

Now what happened next isn’t important. As I was scanning images of recent product photo shoots to send to clients, I came across these. I don’t look like this at all, but his swagger is in his eyes and posture.  It just takes a bit of confidence to pull it off. That’s how my mojo felt that night and it continued to the next morning.

HR01_may2016
HIGH RAY (HR01_BEETRED)
SM01_may2016
SNOWY-MOUNTAIN (SM02_WHITE)

 

Behind The Scenes In Preparation For Upcoming Releases

We may have been a bit quite on the social front, but we hope you excuse us as we have been preparing for our next launch. From the photos you may catch glimpses of our products but these are not the actual photographers photos.

 

04apr_02 04apr_03 apr04_01

 

 

We also shot on the water

 

05apr_02

05apr_03

05apr_04 captain_allan

05apr_01

Where to next?

 

How Did You Hear About Croota?

From our early days in Australia, it was basically word of mouth and customers running across us by accident. Thanks to bloggers, social postings, and AD words, we would love to hear how you heard about Croota. How has your experience been? Did you make a purchase or are did you not find what you were looking for? We really hope to hear from you.

Oasis 02 - Large Poster
Oasis 02 – Seamless