Creating Memories

When you were younger you probably felt you could do whatever you wanted with reckless abandon. Enter college and you prove your case even more. I mean, weren’t your college years just golden. Binging every activity, eating and drinking to excess; only to wake up with a strange person next to you and was never […]

Outdoor Adventures Anytime of Year

While I may not be an expert on the subject of the outdoors, what I can tell you is the memorable experiences I’ve shared with my family and friends when camping out. One thing I enjoy most is the excitement leading up to it. You can not simply grab your backpack and head out the […]

CROOTA P LINE: NEW FOR 2016

    Croota is nearing 10 years in the underwear business. Not afraid to try new things, a few years ago we began selling our Seamless Men’s Boxer Briefs. It was a hard sell at first, but many positive reviews later, it did not take long before we needed to expand the line. We always […]

Mojo: Sometimes You Just Know

A few weeks ago I walked into a new pub in Downtown Los Angeles. I was born and raised in Los Angeles on the Eastside and have seen a lot of changes. One thing that doesn’t change is how people react to a new face in the crowd. But I know I’m not the new […]

Afternoon Delight

A couple days ago we were out on a shoot and noticed a couple enjoying the park. We didn’t realize it at the time but they were on their lunch break. They came up to us asked what we were shooting for and we explained Croota underwear. That’s when the young lady said, I think my […]

Behind The Scenes In Preparation For Upcoming Releases

We may have been a bit quite on the social front, but we hope you excuse us as we have been preparing for our next launch. From the photos you may catch glimpses of our products but these are not the actual photographers photos.         Where to next?  

Hankyu Fashion Night In Tokyo

Croota was recently invited to an exclusive event at Hankyu Fashion Night in Tokyo. Hankyu has carried the Croota brand since November 2013. VIP customers of the high end department store were treated to premiere launch parties and a men’s underwear runway show. We feel honored they feature our brand. Shop our featured Seamless Boxer […]